SNAP

Transaction Buy 1: May 31, 2022 at ~$14.5 Buy 2: Jul 20, 2022 at ~$10 Sell: Dec 12, 2025 at ~$7.5 Average purchase price: ~$13 ROI: –40% over ~3.5 years Why I Entered In 2022, Snap looked like a typical growth story: rising user numbers, digital advertising riding a wave, a young target demographic. I believed that monetization would eventually kick in and profitability would improve. In hindsight, this was a classic “buy the story” trade – the narrative was compelling, but the fundamentals were a disaster. ...